6-EASY WAYS TO MARKETING YOUR PRODUCTS…BY PHILIP KOTLER

“Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
– BY PHILIP KOTLER (FATHER OF MODERN MARKETING)

WELCOME TO MY BLOG…..

Hey everyone today’s topic is MARKETING…

Before understanding the techniques of PHILIP KOTLER , you have to ask questions from yourself:

How much revenue generated by your business every quarter?
Which type of tools you are using in your business to generate your sells in the market?
Are you still using traditional techniques of marketing?

As i already mention in above quotes that Philip Kotler is the father of modern marketing so,before applying his techniques to boost your sells you have to throw old outdated marketing strategies and start with new ones.

LET’S START 6 WAYS OF MARKETING:

Marketing research is a first step towards marketing your product , because in modern world you have to understand the needs of a customer.

PHILIP KOTLER uses the phrase”customer is a king pin in the market “, if you starting a business then you have to clearly identify the needs of customers.Otherwise , your business not grow in the market and your competitor take a lead on you.

There are various tools which you can use to identify the needs of a customer, some of the following are as:

you can use http://wildfiremediaglobal.com/blog/category/websites/. This website helps you to identify your customer needs.
If you are not compatible to that webiste than you can use this one https://patents.google.com/patent/WO1998035297A1/en

This is the second step in marketing which is very important to execute after market research.

This is the process in which a businessman have to plan the necessary steps to achieve marketing objective under marketing planning.

Suppose a businessman on conducting market survey found that his company captures only 10% market share now his company plan to increase there production and promote more to there product so they can capture up to 30% market share.

***STEP-3-PRODUCT DESIGNING AND DEVELOPMENT***

This is the third step towards your marketing strategies,in this step you have to design a product and developed as per the needs of customer.

In this process you have to very keenly observe your product and try to test your product multiple times , before it’s going to be launched in the market.

PHILIP KOTLER always emphasizes the needs of customer , you and your team always try to build those product which makes your customer life more easy.

Some tools and tricks which help you to design your product:

click on this website https://www.fastcompany.com/co-design.
visit this site for more help http://www.yankodesign.com/.

This is the fourth and important feature of marketing as per philip kotler,in this process you have to find a unique name of your company or your business ,which will help people to recognize your business.

This is the very essential step in marketing because your brand name decide how much your business will grow in future.

Brand name should be short and simple, in many case people going to shopping but they hesitate to buy a product,because they feel difficulty to pronounce the name of product.

One of the bad brand name is NOVA because the meaning of nova in Spanish language is “doesn’t go” now this meaning for a car company is not suitableand beacuse of bad branding there sells go down drastically.

now some websites i suggest you to visit for branding :

This is the very important procedure as a business man you have to follow, this step decide how much your revenue generates every year and this will decides your company’s growth.

In selling concept you have to also follow the rule of Vilfredo Pareto (https://businessideasinfo.data.blog/2020/05/12/only-for-every-young-entrepreneur/) you can visit to this site for more details.

now some tools which you can use for promoting your product:

https://www.reddit.com/ visit this site for promotion of your product.
https://mailchimp.com/ you can also visit on this site.

In present day business environment customer is the king pin in the market.So customer satisfaction is the main moto of every businessman.

So customer support services is the very important function of marketing management,these services relates handling customer complaints,after sales services,maintenance services, consumer services etc.

There are various services which you have to given to your customer ,this is very helpful to retain the customer again to your business.

Now some of the websites which help you to outsource your customer support services you did not take care of more work force for this purpose:

These all website helps you to stay connected with your customers.

CONCLUSIONS:

AFTER READING THIS BLOG YOU CAME TO KNOW HOW MARKETING IS IMPORTANT FOR A BUSINESS TO GROW.
NEXT THING YOU UNDERSTAND THAT NOW THE TIME CHANGED YOU HAVE TO MOVE ONLINE FOR PROMOTING YOUR PRODUCT.
AND AT LAST YOU KNOW ABOUT PHILIP KOTLER .